Online Reputation Management
ORM is the act of monitoring, addressing, mentions in online media and web content. Your positive online reputation is directly proportional to your business growth. ORM protects your brand’s reputation.
Why ORM is important?
- In fact, about 90% of consumers read online reviews before visiting a business.
- Even a single negative comment or rating can swing the mood of the consumer.
- It is also used to ensure the users information found online is accurate, authentic and up-to-date.
How can you check your online Reputation?
Google your business, your people or product name and look at the these listings,
- Are you in the first five listings?
- Are the links you are seeing positive?
- Does one exist|
- Is the information accurate|
Check your brand’s social channels.
- How many followers do you have?
- When was the last time you posted.
- Do you respond to comments?
- How about messages?
- What is the average response time?
- Does what you are posting represent and reflect your brand.
Check review sites
- Checkout your google reviews. Do you have any reviews| How many starts do you have? Are you responding to reviews| Do you have a strategy for doing so?
- Checkout your facebook reviews. Are customers leaving reviews on your facebook page and is your team responding to them
- Checkout other review sites like Angie’s List, Yelp and Trust Pilot.
- Checkout Glassdoor.com
- Brand Mentions
- Brand Mentions
- Competitor Mentions
- Keyword Mentions
- Back Links
- An Author
- Google Alerts:- Create Custom alerts in google alerts.
Why is Online Reputation Crucial In Today’s Marketplace?
- Increase Sales
- Build Trust & Credibility
- Show your best side
How Much Do People Actually Trust Reviews Online?
- 97% of consumers read online reviews for local business.
- 85% of consumers trust online reviews.
- Consumers read an average of 7 reviews before making the purchase decision.
- 49% of consumers need at least a four-star rating.
- 68% of consumers left a local business review when asked.
How To Deal With Negative Comments?
- Respond to all comments.
- Think before you react.
- Don’t make assumptions.
- Inject some fun and playfulness into your response.
- Acknowledge your mistakes.
- Take the conversation to other channels like email.