About Mobile Marketing
Mobile Marketing is the art of marketing your business to appeal to mobile device users. Mobile marketing is any advertising activity that promotes products and services through mobile devices such as tablets and Smartphones. Mobile marketing uses the features of modern mobile technology, including location services, to tailor marketing campaigns based on a person’s location. Mobile marketing is a way in which technology can be used for personal promotion of stocks or services to a user who is constantly connected to the network. It uses mobile based strategies such as SMS, MMS, mobile applications, mobile websites and Location Based Marketing to reach the people where ever they are. Mobile Marketing Multi channel marketing is the best. This allows you to reach people on a device that is always with them, always on and always connected to a Smartphone.
Adopting their other marketing channels to integrate with mobile devices will make them infinitely more effective as users can access the information whenever they want.
This Short Video does a great job of providing a brief overview of mobile marketing. Then I will talk about mobile marketing in more detail and why it matters to your small business.
Friends, why is mobile marketing important for your small business? what are the benefits. To know about all these, how to start using mobile marketing to increase your business, our post has to be last.
How Does Mobile Marketing Work?
To scan QR codes through mobile web sites or via In App or In Game Marketing through downloaded App using SMS text messaging, Promotion sent via MMS Multimedia Messaging, Push Notifications in Mobile Marketing Using a mobile device. Proximity Systems and location-based services can alert users based on geographic location or proximity to a service provider.
Mobile marketing becomes an essential tool for large and small companies as mobile devices become Ubiquitous. The major players in the space are the brands and companies they represent through Advertisement and the Service Provider that enables mobile advertising.
Mobile advertising targets audiences not by demography but by behavior, although demographics play a role such as the fact that iPad users are older and wealthier. A notable behavior in the mobile marketing space known as snacking is when mobile device users examine media or messages for the Brief Period. Friends seeking Instant Gratification equals more points of contact for Marketers.
In Mobile Marketing, the device specifically makes the difference of screen size Smartphone users and iPad tablets react differently for Mobile Marketing. For example, smartphone users find Instructional Materials to be the most Relevant, yet iPad users are fascinated by Interactive Advertising which presents Rich Media Presentations with eye-catching imagery of the content’s message. This is a secondary concern.
Types Of Mobile Marketing Strategies
App-based Marketing-This is a mobile advertisement with Mobile Ads. While 80% of the mobile time is spent with Apps, you do not have to create an App yourself to get into Action. Services like Google AdMob help advertisers create mobile ads to be displayed in the third party mobile app.
Facebook also allows advertisers to create advertisements that are integrated into Facebook’s mobile app. Facebook’s Mobile Promoted Post ads are so spontaneously integrated with Facebook’s news feed that users often do not feel they are watching the advertisements.
In game Mobile Marketing- In Game Mobile Marketing refers to mobile advertisements that appear in Mobile Games as in the example below. In Game Advertisement banners can appear as pop-ups, full-page image ads, or even video advertising that appear between the Loading Screen.
QR Codes- The QR codes are scanned by the users which are then taken to a Specific Webpage which is associated with the QR code. QR codes are often Align with mobile gamification and have a secret element because users scanning them do not always know which Rabbit hole they are jumping down from.
Location Based Marketing- Location Based Mobile Ads are those advertisements that appear on a mobile location based on the user relative to a specific area or business. For example, some advertisers may display their mobile ads only when users are within a 1-mile radius of their business.
Mobile Search Ads- These are basic Google Search Advertising designed for mobile which often have additional add on extensions like Click to Call or Map.
Mobile Image Ads- Image Based Advertising is designed to be displayed on mobile devices.
SMS- SMS marketing involves capturing the user’s phone number and sending them text offers. It is considered somewhat passive.
Mobile Marketing Best Practices- We are leaving you with some quick mobile marketing tips to make
Be Clear and Concise- Mobile devices have a small screen which means that words should be used sparingly. Cluttered and overcrowded advertisements will inspire users to scroll past. When it comes to mobile, it is best to keep things simple.
Optimize for Local- Remember that 1 to 3 Mobile Searches have local intentions. Users often use mobile devices to supplement their Instant Worldly conversations where the nearest gas station is. There is a coffee shop nearby that has Wi-Fi Optimized for local mobile marketing to ensure that you are aligning with users’ queries.
Consider Your Audience-The kind of audience you are hoping to reach should affect the mobile ads you use. Are they gamers then try to take advantage of In Game Advertisements. Are they young and tech savvy Mobile Facebook Promotional Post may be more likely to attract their attention.
Experiment With Different Strategies-When it comes to mobile marketing, there is a lot of room for experimentation. Don’t be afraid to test some Ad Extensions with your Google Ad Enhanced campaigns. Try Google Offers ad extensions or click-to-call extensions and see how they work for you.
Benchmark Your Results- It is great to experiment but there is no point in trying new techniques if you do not keep track of your results to see what works and what does not. Try AdWords Grader to see how your Mobile PPC Advertising is performing.