About Digital Marketing
Digital Marketing is a process to do marketing our goods and services through digital means and we do digital marketing via internet. We can add ourselves from digital marketing through internet, computer, mobilephone, web advertisments or other applications. It is a simple way to reach the new people and also known as online marketing. It takes less time to reach a lot of people.
There are four things which we do in digital marketing
1. Awareness:- It means we make aware to unaware people.
2.Consideration:- It means we make people interested after making aware.
3. Purchase:- It means people purchase after getting interested.
4.Loyality:- It means purchased people get loyal and give their feedback regarding product.
Points of digital Marketing
- It is cost effective.
- There is no lack of audience.
- Personalized Information.
- It is a common platform irrespective of the company size and strength. Online Virtual Store :- Website, SEO(Search Engine Optimization), Adswords, Social Media, Email Marketing etc.
Traffic Accquisition Channel
Search Engine:- It is a process of running the campaings on Google, Bing and other search engines.
Social Media:- This marketing is a good platform for businesses of all sizes to reach prospects and customers. Your customers are already getting interacted with brands through social media like Facebook, Twitter, Instagram, and Pinterest and Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.
Email Marketing:- This marketing is a form of direct marketing that uses email to promote your business’s products or services. It can help make your customers aware of your latest items or offers.
Display Marketing Ads and Video:- It is an ads in which businessman show their ads.
Affilated Marketing:- It is the process of making people your sales partner and give them commission as and when they sell your goods online.
It refers to a kind of promotion, advertisement in which companies used this method in the early period market their product like TV, Newspaper, Banner, Phamplates.
Points Of Traditional Marketing:-
- It is not cost effective.
- Lack of audience.
- Local reach around 2km ewns.
- One way communication.
- Lack of data.
Google Web Analystics:- It is an online tool which helps to see from where this ads comes and it tell us to say different data to everyone.